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University of Pittsburgh    
2023-2024 Graduate & Professional Studies Catalog 
    
 
  Jun 20, 2024
 
2023-2024 Graduate & Professional Studies Catalog

Marketing Science and Business Analytics, MS (STEM-designated)


Return to Joseph M. Katz Graduate School of Business Return to: Joseph M. Katz Graduate School of Business

Differentiate yourself with this STEM-designated program which allows students to gain technical skills in multivariate data analysis, data programming, data mining, and database management. In addition, the program helps students develop an in-depth understanding of consumer behavior through the study of customer insights, research techniques, digital marketing, and social media marketing with advanced data analysis and decision making techniques and skill. Students enrolled in this program must complete the appropriate number of required and elective courses according to program requirements, and maintain a minimum GPA of 3.0.

Return to Joseph M. Katz Graduate School of Business Return to: Joseph M. Katz Graduate School of Business



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