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University of Pittsburgh    
2023-2024 Graduate & Professional Studies Catalog 
  
 
  Oct 11, 2024
 
2023-2024 Graduate & Professional Studies Catalog [Archived Catalog]

Marketing Science and Business Analytics, MS (STEM-designated)


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Differentiate yourself with this STEM-designated program which allows students to gain technical skills in multivariate data analysis, data programming, data mining, and database management. In addition, the program helps students develop an in-depth understanding of consumer behavior through the study of customer insights, research techniques, digital marketing, and social media marketing with advanced data analysis and decision making techniques and skill. Students enrolled in this program must complete the appropriate number of required and elective courses according to program requirements, and maintain a minimum GPA of 3.0.

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