BUSMKT 1040 - INTRODUCTION TO MARKETING
Minimum Credits: 3
Maximum Credits: 3
Provides an understanding of the roles of marketing in the economy and the firm, and develops a rationale for a marketing perspective as a guide to organizational and individual actions. Topics covered are the marketing environment, strategic planning, market segmentation, product development, pricing, distribution, promotion, consumer decision-making, control, and marketing management.
Academic Career: UGRD
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PROG: College of Business Admin; PROG: College of Business Admin; LVL: So, Jr, Sr
Click here for class schedule information.
Add to Portfolio(opens a new window)
|
