ENGCMP 0515 - PERSAUSIVE WRITING IN ADVERTISING

Minimum Credits: 3
Maximum Credits: 3
Advertising is everywhere and producing ads that are successful, memorable, and persuasive requires a specific set of tools and no small amount of creativity. This course introduces students to the art and science of persuasive writing in advertising contexts. Students will explore foundational theories of persuasion and rhetorical strategy, analyze real-world advertising campaigns across a range of media, and develop practical writing skills for print, broadcast, digital, and social media platforms. Working from an understanding of brand identity and target audiences, students will learn to craft compelling copy tailored to specific rhetorical contexts and client needs. The course balances theory with hands-on practice, culminating in an original advertising campaign.
Academic Career: Undergraduate
Course Component: Seminar
Grade Component: LG/SNC Elective Basis
Course Requirements: PREQ: ENG 0102 or ENGCMP (0002 or 0006 or 0020 or 0200 or 0203 or 0205 or 0207 or 0208 or 0210 or 0212) or ENGCMP 0213 or ENGCMP 0214 or ENGFLM 0210 or FP (0003 or 0006) or (ENGR 0012 or 0712 or 0715 or 0716 or 0718)
Course Attributes: Writing Intensive Course (WRIT)

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