Customer Insights, MS

Return to: Joseph M. Katz Graduate School of Business

The Master of Science in Customer Insights prepares students for an increasingly data-driven, analyticsfocused marketing career, offering a broad introduction to marketing alongside in-depth study of research techniques, data analytics, digital marketing, and social media marketing. Students learn how to use data-driven customer insights to build effective marketing strategies. The program leverages the expertise of Katz’s award-winning marketing faculty, which continually ranks among the best in the world for research productivity (American Marketing Association).

The 30-credit program is designed to be completed in nine months. The curriculum is comprised of core and elective courses currently offered to Katz MBA students. Other than an undergraduate degree, no prerequisites are required. For additional information, email: admissions@katz.pitt.edu, or visit www.business.pitt.edu/katz/ms-programs/customer-insight.