BUSHRM 1689 - SPORTS MANAGEMENT

Minimum Credits: 3
Maximum Credits: 3
Many students aspire to careers in the NFL, NBA, and major league baseball. But, as we all know, employment prospects in those organizations are decidedly limited. However, a February, 2014 forbes.Com post indicates that the sports industry as a whole will grow by $145.3 billion between 2010 and 2015. This course recognizes that the sports industry is much broader than just professional sports teams including firms in sports clothing, sports equipment, sports drink, sports medicine, venue management, food and beverage, sports media, and sports marketing. The sports industry is a labor intensive industry with human resource and project management skills as key success factors. This class is designed to examine these administrative skills which will serve well you in any of your career pursuits while satisfying your passion for sports. Planned topics, exercises and activities in the course include a look at game day preparations, facilities management including a behind the scenes tour of a facility, player selection (through a draft simulation) and retention, coaching, licensing, sports media, and sports marketing.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PLAN: Accounting, Finance, General Management, Global Management, Marketing, Business Information Systems, Human Resources Management, Supply Chain Management, or Undeclared.

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