BUSMKT 1428 - DIGITAL AND SOCIAL MEDIA MARKETING

Minimum Credits: 3
Maximum Credits: 3
This course covers advertising, marketing, and communications strategies in the new media landscape where traditional and social media co-exist. The course will focus on 1) how social media strategies can be used effectively in marketing programs, 2) when they should/should not be used, 3) how to build them, and 4) how to measure, track, and evaluate their performance and effectiveness. This marketing strategy course will focus on analyzing, developing, implementing, and evaluating media strategies as an integral part of overall marketing strategy.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: BUSMKT 1040 (MIN GRADE ‘C’)

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