Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
University of Pittsburgh    
2019-2020 Undergraduate Catalog 
    
 
  Oct 01, 2020
 
2019-2020 Undergraduate Catalog [Archived Catalog]

Add to Portfolio(opens a new window)

BUSMKT 1427 - PUBLIC RELATIONS MANAGEMENT


Minimum Credits: 3
Maximum Credits: 3
This course will examine how public relations fits into the strategic management of organizations and how it impacts a firm’s performance. Students will develop a competence in applying public relations principles to organizational opportunities and problems, with a focus on developing sound public relations writing skills.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: BUSMKT 1040 (MIN GRAD ‘C’); PLAN: Accounting, Finance, General Management, Global Management, Marketing, Business Information Systems, Human Resources Management, Supply Chain Management, Undeclared CBA majors


Click here for class schedule information.



Add to Portfolio(opens a new window)