BUSMKT 1425 - SALES FORCE MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
Responsible to implement the organization’s strategic goals and create profit thru sales, the sales manager must plan, organize, implement, monitor and evaluate the sales function. The manager must assure alignment of goal, strategy, task, action and reward in the sales function to create “mutual benefit” with the customer. The manager’s sales forecast drives the organization, while the sales tactics and strategies which the manager plans and oversees make those forecasts a reality. We will examine the sales management process and the evolving role of the manager.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: BUSMKT 1040 (MIN GRADE ‘C’); PLAN: Accounting, Finance, General Management, Global Management, Marketing, Business Information Systems, Human Resources Management, Supply Chain Management, Undeclared CBA majors
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