BUSMKT 1485 - PROJECTS IN MARKETING
Minimum Credits: 3
Maximum Credits: 3
BUSMKT 1485 connects undergraduate marketing students with prominent commercial/government clients to develop/implement specific marketing strategies. Students receive hands-on exposure to planning, strategy, research, advertising, public relations, event planning, and budgeting. Students demonstrate oral/written presentation skills via formal presentations to representatives from the client organizations.
Academic Career: Undergraduate
Course Component: Directed Studies
Grade Component: Letter Grade
Course Requirements: PREQ: BUSMKT 1040 (MIN GRAD ‘C’); PLAN: Accounting, Finance, General Management, Global Management, Marketing, Business Information Systems, Human Resources Management, Supply Chain Management, Undeclared CBA majors
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