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University of Pittsburgh    
2019-2020 Undergraduate Catalog 
    
 
  Jun 07, 2020
 
2019-2020 Undergraduate Catalog
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BUSMKT 1435 - SERVICES MARKETING


Minimum Credits: 3
Maximum Credits: 3
The focus of this course is to develop the students’ skills as marketers-broading tools learned in the intro course to include development of strategies and programs for service firms. Course utilizes problem solving techniques through presentation, discussion, and analysis of contemporary service marketing cases involving examples of consumer and business to business services in both large and small firms. The course is appropriate for 1) any student seeking a follow-up course to the basic marketing class; 2) students who plan marketing careers with service firms.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: BUSMKT 1040 (MIN GRAD ‘C’); PLAN: Accounting, Finance, General Management, Global Management, Marketing, Business Information Systems, Human Resources Management, Supply Chain Management, Undeclared CBA majors


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