BUSMKT 1411 - MARKETING RESEARCH

Minimum Credits: 3
Maximum Credits: 3
Emphasizes the development of methods of decision making for marketing management. Formal tools of decision making are stressed. The collection and analysis of marketing data is viewed in the context of a management information system. Provides a common analytical framework for later courses treating specialized aspects of marketing in depth.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: BUSMKT 1040 (MIN GRAD ‘C’) and (STAT 1000 or 1040 or 1100 or 1131 or MGMT 0024 or ECON 0204);PLAN: Acct,Fin,Gen Mgmt,Glbl Mgmt,Mrktng,Undclrd CBA,BIS,HRM,SCM

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