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University of Pittsburgh    
2019-2020 Undergraduate Catalog 
    
 
  Jun 07, 2020
 
2019-2020 Undergraduate Catalog
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BUSMKT 1040 - INTRODUCTION TO MARKETING


Minimum Credits: 3
Maximum Credits: 3
Provides an understanding of the roles of marketing in the economy and the firm, and develops a rationale for a marketing perspective as a guide to organizational and individual actions. Topics covered are the marketing environment, strategic planning, market segmentation, product development, pricing, distribution, promotion, consumer decision-making, control, and marketing management.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PROG: College of Business Admin; PROG: College of Business Admin; LVL: So, Jr, Sr


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