BUSMKT 1427 - PUBLIC RELATIONS MANAGEMENT

Minimum Credits: 3
Maximum Credits: 3
This course will examine how public relations (PR) fits into the strategic management of organizations and how it impacts firm performance. Students will develop a competence in applying PR principles to organizational opportunities and problems, with a focus on developing sound PR writing skills.
Academic Career: UGRD
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: BUSMKT 1040 (MIN GRAD 'C'); PLAN: Accounting, Finance, General Management, Global Management, Marketing, Business Information Systems, Human Resources Management, Supply Chain Management, Undeclared CBA majors

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