Dual Degree: Marketing Science, MS / Analytics and Application of Artificial Intelligence for Business, MS

The STEM-designated Dual MS in Marketing Science and MS in Analytics & Applications of AI for Business is a 45-credit program that combines advanced accounting preparation with high-demand analytical and AI capabilities. Students enrolled in this program must complete the appropriate number of required and elective courses according to program requirements and maintain a minimum GPA of 3.0. 

The Master of Science in Marketing Science prepares students for the future of marketing, offering a broad introduction to marketing alongside in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. Students learn how to build effective marketing strategies based on data and the latest technological tools.  

The Dual MS model provides students with a strong competitive edge by combining their discipline expertise with advanced training in analytics, data management, and applied AI for business. Through coursework in data mining, programming, machine learning, database management, and AI deployment, students learn to generate and apply insights to real business challenges across functions. Emphasizing analytic and AI technical skills, responsible AI use, and core business foundations, the program equips graduates to translate complex analysis into strategic decisions that drive innovation and organizational impact.