Marketing Science and Business Analytics, MS (STEM-designated)

Differentiate yourself with this STEM-designated program which allows students to gain technical skills in multivariate data analysis, data programming, data mining, and database management. In addition, the program helps students develop an in-depth understanding of consumer behavior through the study of customer insights, research techniques, digital marketing, and social media marketing with advanced data analysis and decision making techniques and skill. Students enrolled in this program must complete the appropriate number of required and elective courses according to program requirements and maintain a minimum GPA of 3.0.

This program is closed to new applicants as of Fall 2026. Enrolled students may complete all degree requirements as planned. Students who wish to pursue analytics alongside a master’s degree are encouraged to explore our dual degree programs with the MS in Analytics and Applications of AI for Business.