Program: Marketing, BSBA - University of Pittsburgh

Requirements

The major in marketing is designed to provide students with the conceptual background and practical skills necessary to address questions such as what new products a firm should introduce, how products should be priced, how to identify the best channels of distribution, and how best to promote new and existing products. Students majoring in marketing can pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer product marketing, or industrial marketing.

In addition to the general BSBA requirements, 18 credits in marketing course work, plus the BSBA core course BUSMKT 1040 - INTRODUCTION TO MARKETING , are required for the marketing major.

BSBA Core Course in Marketing

Students must complete this course with a C or better to be eligible to take additional marketing courses:

BUSMKT 1040 - INTRODUCTION TO MARKETING

Marketing Electives

Courses are offered on a rotating basis.
(A minimum of four courses must be taken.)

BUSMKT 1422 - PRINCIPLES OF SELLING
BUSMKT 1425 - SALES LEADERSHIP AND MANAGEMENT
BUSMKT 1426 - ADVERTISING AND SALES PROMOTION
BUSMKT 1427 - PUBLIC RELATIONS MANAGEMENT
BUSMKT 1428 - DIGITAL AND SOCIAL MEDIA MARKETING
BUSMKT 1431 - PRODUCT DEVELOPMENT AND MANAGEMENT
BUSMKT 1435 - SERVICES MARKETING
BUSMKT 1451 - RETAIL MANAGEMENT
BUSMKT 1461 - INTERNATIONAL MARKETING
BUSMKT 1481 - BRAND MANAGEMENT
BUSMKT 1485 - PROJECTS IN MARKETING
BUSMKT 1490 - MARKETING INTERNSHIP (requires CBA approval)
BUSMKT 1495 - MARKETING INDEPENDENT STUDY (requires CBA approval)
BUSSCM 1730 - MANAGING GLOBAL SUPPLY CHAINS