Marketing Science and Business Analytics, MS (STEM-designated)

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In Fall 2022, modifications were approved for the Marketing Science and Business Analytics, MS (STEM-designated) program with an effective date of Spring 2022. Students will have until Spring 2023 to complete previous program requirements.

Differentiate yourself with this STEM-designated program which allows students to gain technical skills in multivariate data analysis, data programming, data mining, and database management. In addition, the program helps students develop an in-depth understanding of consumer behavior through the study of customer insights, research techniques, digital marketing, and social media marketing with advanced data analysis and decision making techniques and skill. Students enrolled in this program must complete the appropriate number of required and elective courses according to program requirements, and maintain a minimum GPA of 3.0.

*Modifications to the Marketing Science and Business Analytics, MS (STEM-designated) program were approved on October 19, 2022. In order to maintain accurate records, updates were made to the program requirements in the University Catalog on October 20, 2022.