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University of Pittsburgh    
2021-2022 Graduate & Professional Studies Catalog 
  Apr 20, 2024
2021-2022 Graduate & Professional Studies Catalog [Archived Catalog]

Marketing Science, MS

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The Master of Science in Marketing Science is a 30 credit program designed to be completed in two terms, on a full-time basis. The program prepares students for the future of marketing, offering a broad introduction to marketing alongside in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. Students learn how to build effective marketing strategies based on data and the latest technological tools. Students enrolled in this program must complete the appropriate number of required and elective courses according to program requirements, and maintain a minimum GPA of 3.0.

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