Marketing Science, MS

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The Master of Science in Marketing Science is a 30 credit program designed to be completed in two terms, on a full-time basis. The program prepares students for the future of marketing, offering a broad introduction to marketing alongside in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. Students learn how to build effective marketing strategies based on data and the latest technological tools.

Students enrolled in this program must complete the appropriate number of required and elective courses according to program requirements, and maintain a minimum GPA of 3.0.

Required Courses (Required total: 22.5 credits):

BMKT 2409 - MARKETING MANAGEMENT
BQOM 2401 - STATISTICAL ANALYSIS: UNCERT
BECN 2401 - ECONOMIC ANALYSIS FOR MANAGERIAL DECISION: FIRMS AND MARKETS
BMKT 2031 - MARKETING RESEARCH
BMKT 2035 - CONSMR BEHAV THEORY & PRACTICE
BMKT 2544 - SHOPPER ANALYTICS
BMKT 2551 - DIGITAL AND SOCIAL MEDIA ANALYTICS
BMKT 2553 - SOCIAL MEDIA STRATEGY
Marketing Science Project Course (ex: Consulting Field Project, Applied Behavioral Economics or other approved by Faculty Director) 3 cr.

Elective Courses (Required minimum: 7.5 credits):

BMKT 2032 - APPLIED BEHAVIORAL ECONOMICS
BMKT 2526 - PRODUCT DEVELOPMENT & MANAGEMENT
BMKT 2532 - PRICING STRATEGIES AND TACTICS
BMKT 2569 - BRAND MANAGEMENT
BQOM 2546 - PROJECT MANAGEMENT FUNDAMENTALS AND ANALYTICS
BQOM 2578 - DATA MINING
BIND 2024 - CONSULTING FIELD PROJECT
BMIS 2542 - DATA PROGRAMMING WITH PYTHON
BMIS 2526 - DATA PROGRAMMING WITH R
BMIS 2551 - PROJECT MANAGEMENT CONCEPTS AND PROCESSES

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