Marketing Science and Business Analytics, MS (STEM-designated)

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Differentiate yourself with this STEM-designated program which allows students to gain technical skills in multivariate data analysis, data programming, data mining, and database management. In addition, the program helps students develop an in-depth understanding of consumer behavior through the study of customer insights, research techniques, digital marketing, and social media marketing with advanced data analysis and decision making techniques and skill.

Students enrolled in this program must complete the appropriate number of required and elective courses according to program requirements, and maintain a minimum GPA of 3.0.

Required Courses (Required total: 36.0 credits):

BMKT 2409 - MARKETING MANAGEMENT
BQOM 2401 - STATISTICAL ANALYSIS: UNCERT
BECN 2401 - ECONOMIC ANALYSIS FOR MANAGERIAL DECISION: FIRMS AND MARKETS
BMKT 2031 - MARKETING RESEARCH
BMKT 2544 - SHOPPER ANALYTICS
BMKT 2035 - CONSMR BEHAV THEORY & PRACTICE
BMKT 2551 - DIGITAL AND SOCIAL MEDIA ANALYTICS
BMKT 2553 - SOCIAL MEDIA STRATEGY
Marketing Science Project Course (ex: Consulting Field Project, Applied Behavioral Economics or other approved by Faculty Director) 3 cr.
BQOM 2421 - DECISION TECHN IN MFG & OPER MGT
BQOM 2512 - ADVANCED DECISION TECHNOLOGY
BQOM 2557 - MULTIVARIATE DATA ANALYSIS 1
BQOM 2578 - DATA MINING
BMIS 2588 - DATA BASE MANAGEMENT
Programming course (choose one): BMIS 2542 - DATA PROGRAMMING WITH PYTHON /BMIS 2526 - DATA PROGRAMMING WITH R

Elective Courses (Required minimum: 4.5 credits):

BMKT 2032 - APPLIED BEHAVIORAL ECONOMICS
BMKT 2569 - BRAND MANAGEMENT
BMKT 2532 - PRICING STRATEGIES AND TACTICS
BMKT 2526 - PRODUCT DEVELOPMENT & MANAGEMENT
BQOM 2546 - PROJECT MANAGEMENT FUNDAMENTALS AND ANALYTICS
BMIS 2551 - PROJECT MANAGEMENT CONCEPTS AND PROCESSES
BIND 2024 - CONSULTING FIELD PROJECT
BMIS 2542 - DATA PROGRAMMING WITH PYTHON
BMIS 2526 - DATA PROGRAMMING WITH R

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