BMKT 3017 - MARKETING MODELS

Minimum Credits: 3
Maximum Credits: 3
Examines applications of management science techniques and methodology to improve marketing decision making. Emphasis will be on the use and interpretation of multivariate statistical methods and/or the application and implementation of operations research rather than their theoretical development. Students develop knowledge of at lEast one managerially relevant problem area and apply or critique the application/implementation of management science techniques through real data analysis or simulation.
Academic Career: Graduate
Course Component: Seminar
Grade Component: Grad Letter Grade
Course Requirements: Katz Grad School of Business students only.

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