BMKT 3014 - MARKETING STRATEGY
Minimum Credits: 3
Maximum Credits: 3
Identifies the foundations of all aspects of marketing including product development and management distribution channel activity, sales force management, sales promotion, pricing, planning and strategy, information systems, and marketing organization and management, among other topics.
Academic Career: Graduate
Course Component: Seminar
Grade Component: Grad LG/SNC Basis
Course Requirements: Katz Grad School of Business students only.
Click here for class schedule information.
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