SOC 1446 - CONSUMPTION & EVERYDAY LIFE

Minimum Credits: 3
Maximum Credits: 3
We buy things almost every single day of our lives. Drawing on theories and examples within everyday life, students will be exposed to both historical and contemporary approaches to consumption: 1) `History': we survey theories about the rise of the `new' bourgeois consumer; globalization and Mcdonaldization; the rise of advertising and branding; and the beginnings of retail psychology. 2) `Theory': we look to Barthes, de Certeau, Bourdieu, Zizek and others to consider associations between consumption, identity, and meaning-making; appropriation; the rise of ethical consumption; gender and domestic consumption; the commodification of the body and senses.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis

Click here for class schedule information.

Add to Portfolio.

Close Window