BUSMKT 1429 - MARKETING COMMUNICATIONS IN AUSTRALIA

Minimum Credits: 3
Maximum Credits: 3
Marketing communications in Australia provides an understanding of the ways in which advertising is effectively planned to achieve the objectives set in the overall marketing plan. The concept of integrated marketing communication is introduced as an organizational tool and as a philosophy for campaign planning. Integrated marketing communication requires a total approach to planning advertising and promotions campaigns and coordinating communication strategies in support of overall brand and goods/services marketing objectives, and more broadly marketing strategy.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade

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