BUSMKT 1455 - PRICING STRATEGIES AND TACTICS

Minimum Credits: 3
Maximum Credits: 3
The purpose of pricing is to create value to the firm in the form of profits. Pricing practices are changing dramatically in an era of e-commerce and globalization. The objectives of this course are to: 1. Expose students to seminal concepts and theories on pricing from a marketing manager's viewpoint; 2. Develop independent assessment skills of the pricing strategies/tactics used in a variety of industries; 3. Provide opportunities for applying pricing knowledge to real-world problems. The course will be taught using interactive lectures, cases, problem sets and independent reports.
Academic Career: UGRD
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PLAN: Accounting, Finance, General Management, Global Management, Marketing, Business Information Systems, Human Resources Management, Supply Chain Management, Undeclared CBA majors

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