ENGCMP 1120 - HISTORY AND ETHICS OF ADVERTISING AND PUBLIC RELATIONS

Minimum Credits: 3
Maximum Credits: 3
Long Description As philosopher George Santayana once said, Those who cannot remember the past are condemned to repeat it. But how do history and ethics intersect to inform our decisions as writers? How do we serve the roles of advertiser and PR specialist simultaneously? What do the answers of these questions look like in the context of a real-world campaign? In this course, students will learn how pivotal ethical moments in advertising and PR history changed the face of these professions and influence our creative choices even now. Students will use the four-step planning process of research, strategy, implementation, and evaluation to construct innovative campaigns and tackle common ethical issues these professions face today. Topics to be explored may include manipulation and misrepresentation of facts, privacy concerns in the technology age, sensitivity to diversity and appropriation, responsible interaction with vulnerable populations, subliminal messaging tactics, and more. By the end of this course, students will produce a multi-faceted PR and advertising campaign that navigates a complex ethical issue and showcases their professional writing skills.
Academic Career: Undergraduate
Course Component: Seminar
Grade Component: LG/SNC Elective Basis
Course Requirements: PREQ: ENG 0102 or ENGCMP (0002 or 0006 or 0020 or 0200 or 0203 or 0205 or 0207 or 0208 or 0210 or 0212 or 0213 or 0214) or ENGFLM 0210 or FP (0003 or 0006) or ENGR 0012.
Course Attributes: DSAS Phil. Think or Ethics General Ed. Requirement, SCI Polymathic Contexts: Ethical/Policy GE. Req., Undergraduate Research, Writing Intensive Course (WRIT)

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