ENGR 1080 - INNOVATING FOR COMMERCIAL IMPACT

Minimum Credits: 3
Maximum Credits: 3
Long Description Conventional wisdom regarding starting a business is dead wrong. This conclusion led Steve Blank and others to develop the lean startup method, an approach for systematically exploring the business model needed to make an idea into a success. In Blank's own words: 'existing companies execute a business model, startups search for one. This distinction shapes the lean definition of a startup: a temporary organization designed to search for a repeatable and scalable business model.' In this course, we discuss the basic elements of the lean startup method and apply them to the domain of engineering product and customer development. Students are expected to come to the class with their own idea(s) for potential product offering(s), which they will then test using the lean startup approach over the course of the term. *This course was formerly titled LEAN LAUNCHPAD: EVIDENCE-BASED ENTREPRENEURSHIP
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PROG: Swanson School of Engineering

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