BMKT 2544 - SHOPPER ANALYTICS

Minimum Credits: 3
Maximum Credits: 3
To achieve the objectives of this course, we will be using several methods during the semester, including lectures, guest speakers, readings, and class assignments/presentations. The philosophy underlying this course may be a bit different than you are accustomed to. While lectures will be a component, the general approach will be that of a practicum. That is, you will be exposed to a concept or database, then apply those concepts and databases via a project which is presented to the class. Readings are drawn from both business publications and academic journals. You are strongly encouraged to bring in other relevant materials that you encounter.
Academic Career: Graduate
Course Component: Lecture
Grade Component: Grad LG/SNC Basis
Course Requirements: CREQ: BMKT 2411 or BMKT 2409; PROG: KATZ Graduate School of Business

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