BMKT 2530 - SERVICES MKTG:STRATEGIES/TACTICS

Minimum Credits: 1.5
Maximum Credits: 1.5
The intention of the course is to provide a managerial frame work of services marketing for managers and students with an interest in the services sector. Its focus is primarily on services businesses but much of it is relevant to services in the manufacturing businesses. The course focus is on problem solving through discussion and analysis of contemporary service marketing cases. The course is appropriate for: 1) any student seeking a follow up course to the basic marketing course and 2) students who plan marketing careers with service firms.
Academic Career: Graduate
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis
Course Requirements: (PREQ: BMKT 2411 or CREQ: BMKT 2409); PROG: Katz Graduate School of Business

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