BMKT 2031 - MARKETING RESEARCH

Minimum Credits: 3
Maximum Credits: 3
Emphasizes the understanding of research purposes and processes from the viewpoint of a consumer of research. Topics include problem analysis and hypothesis formulation, research design, implementation of research, and analysis of research results.
Academic Career: Graduate
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis
Course Requirements: PREQ: BQOM 2401; CREQ: BMKT 2409; PROG: Joseph M. Katz Grad Sch Bus

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