COMMRC 1182 - MEDIA RELATIONS

Minimum Credits: 3
Maximum Credits: 3
Today's public relations professionals should understand and be competent in many areas of communication--and one of the chief areas is media relations. This course will focus on what defines media relations professionals: Who are they? What do they do? How do they get their stories? What tools are needed in today¿s media environment? You will learn how to best engage, connect and tell clients¿ stories and brand messages to a multitude of media outlets, using a wide variety of strategic multimedia tactics and methods. One critical skill both expected and developed in media relations is the ability to write well since most of the work communicating with journalists and other publics involves clear, concise, and persuasive writing.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade

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