BUSBIS 1640 - IT ARCHITECTURE & PLATFORMS

Minimum Credits: 3
Maximum Credits: 3
This course introduces the technology tools and economic principles used by managers of modern platforms such as Facebook, Google, Lyft, Yelp, and others. In the technology module, the course first covers digitization. Specifically, the course looks at how analog information in the physical world is digitized to be stored and processed in systems and how it enables platforms. This digitization is driving the current business trends in Internet of Things (IoT) and Big Data. The course introduces cloud computing on the Google platform and application programming interfaces (API) commonly used by platforms. Cloud labs supplement lectures and provide hands-on experience. In the economics module, the course introduces the concept of multi-sided platforms (MSP) and the important idea of network effects that power modern platforms. The course builds on these MSP foundations to cover platform architecture, launch, monetization (and time permitting, metrics, and strategy). The student will leave the course with a basic understanding of the economic decisions made by platform managers as well as the investment decisions of venture capital and technology investment firms that invest in platforms.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: BUSBIS 1060; PLAN: Accounting, Finance, General Management, Global Management, Marketing, Business Information Systems, Human Resources Management, Supply Chain Management, Undeclared

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