BUSMKT 1447 - MARKETING ANALYTICS FOR CUSTOMER ENGAGEMENT

Minimum Credits: 3
Maximum Credits: 3
This course introduces students to analytical rigor and data-centric techniques used to plan, execute, and measure a variety of marketing and paid media campaigns. It will give them hands-on experience in making quantitative decisions about the customers and prospects they target, the types of advertising and promotional programs they design, and how much they can afford to spend to achieve their financial objectives.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade

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