BUSADM 3030 - MANAGING THE TRIPLE BOTTOM LINE

Minimum Credits: 3
Maximum Credits: 3
Issues such as climate change and global warming, human rights, and health and sanitation for all have garnered significant attention in recent years. Leading businesses realize that it is no longer enough to maximize profits and cater to shareholders but as well critical to integrate the wellbeing of the planet and its people into their business models. Such a transformation to managing the triple bottom line of people, planet and profit requires us to look at business and its operations through a new lens. This doctoral seminar will focus on theories, concepts and methodologies that we can use to understand the role of the firm in 21st century society and develop strategies for long run sustainability. The course will be interdisciplinary, drawing on literatures in strategy, marketing, organizational behavior, operations, and finance as well as methods spanning lab experiments to structural equation models to understand the conditions under which creating social and environmental value can drive business value. The course will feature academic guest speakers from the aforementioned disciplines of business to highlight the interdisciplinary nature of sustainability research.
Academic Career: Graduate
Course Component: Seminar
Grade Component: Grad LG/SU3 Basis

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