METHODS FOR BEHAVIORAL BUSINESS RESEARCH   [Archived Catalog]
2020-2021 Graduate & Professional Studies Catalog
   

BUSADM 3050 - METHODS FOR BEHAVIORAL BUSINESS RESEARCH


Minimum Credits: 2
Maximum Credits: 2
Experienced behavioral business researchers usually fall into a pattern that emphasizes a subset of diverse methods and approaches. But both new and experienced researchers must depend on a vast literature that makes use of a diverse set of methods, many of which are outside of their expertise. Therefore, drawing from a limited set of approaches would disadvantage any researcher who desires to understand, the literature of his or her chosen field. Another by-product of following only a limited set of approaches is a likely narrowed understanding of trade-offs necessary in any choice of research method. Because no single method can answer all questions, it is important to make good decisions about those trade-offs. This course provides a "hands on" survey of research methods, covering phases from developing research ideas, theorizing, collecting data, identifying what to measure, and determining how it should be measured. A rolling writing assignment throughout the course will provide opportunities for feedback at each step of the way. As a result of this course, you should be a better consumer, critic, and provider of research results in your field.
Academic Career: Graduate
Course Component: Seminar
Grade Component: Grad LG/SNC Basis


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