SUSTAINABLE BUSINESS STRATEGY   [Archived Catalog]
2020-2021 Graduate & Professional Studies Catalog
   

BSEO 2578 - SUSTAINABLE BUSINESS STRATEGY


Minimum Credits: 1.5
Maximum Credits: 1.5
This course is designed to enhance your ability to understand current challenges and opportunities in sustainability worldwide. Sustainability is of great interest to multiple stakeholders including customers, employees, investors, regulators and activists. Much of the recent attention to sustainability is attributable to its "business case" or the notion that when done right, sustainability initiatives can not only affect positive social or environmental change but also contribute to competitive advantage, reputational gains, etc., and overall to a company's bottom line in the process. Although this kind of - triple bottom line - thinking is powerful and would benefit both businesses and society immensely, achieving this symbiotic relationship between business, society and the environment requires a strategic understanding of when, why and how sustainability initiatives create value. The Sustainable Business course will provide you with the requisite knowledge so that you emerge as leaders who will leverage the power of business to create social and environmental value. The course will blend theory and practice in a way that emphasizes both critical thinking and experiential learning. This will be accomplished through multiple components. First, through case studies and articles, you will be exposed to theories and principles that can be applied to formulate, implement and evaluate sustainability initiatives through the entire value chain - from procurement to disposal. The second, interrelated component will highlight experiential learning. Via a series of projects and mini-workshops, you will analyze the sustainability performance of companies to discover firsthand the mechanisms by which sustainability initiatives yield both business and social returns.
Academic Career: Graduate
Course Component: Lecture
Grade Component: Grad LG/SNC Basis


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