BMKT 3015 - FOUNDATIONS OF CONSUMER BEHAVIOR

Minimum Credits: 3
Maximum Credits: 3
This seminar seeks provide students a broad overview of the literature in consumer decision making and behavior. Students will also be encouraged and expected to delve more deeply into areas of their particular interest. Further, students will increase their ability to develop and present their research ideas.
Academic Career: Graduate
Course Component: Seminar
Grade Component: Grad Letter Grade
Course Requirements: Katz Grad School of Business students only.

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