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BMKT 3014 - MARKETING STRATEGYMinimum Credits: 3 Maximum Credits: 3 Identifies the foundations of all aspects of marketing including product development and management distribution channel activity, sales force management, sales promotion, pricing, planning and strategy, information systems, and marketing organization and management, among other topics. Academic Career: Graduate Course Component: Seminar Grade Component: Grad LG/SNC Basis Course Requirements: Katz Grad School of Business students only.
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