BMKT 2532 - PRICING STRATEGIES AND TACTICS

Minimum Credits: 2
Maximum Credits: 2
The course focuses on an important element of the marketing mix. While product, promotion and distribution are aspects of the mix that will help create value to consumers, the price creates value to the firm in the form of profits.
Academic Career: Graduate
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis
Course Requirements: (PREQ: BMKT 2411 or CREQ: BMKT 2409); PROG: Joseph M. Katz Grad Sch Bus

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