BMKT 2528 - ADVERTISING

Minimum Credits: 2
Maximum Credits: 2
Advertising is a complex phenomenon - at once leading, lagging and reflecting the values of society. The pragmatic, operational and decision-making aspects of advertising are emphasized.
Academic Career: Graduate
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis
Course Requirements: (PREQ: BMKT 2411 or CREQ: BMKT 2409); PROG: Joseph M. Katz Grad Sch Bus

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