BMKT 2526 - PRODUCT DEVELOPMENT & MANAGEMENT

Minimum Credits: 3
Maximum Credits: 3
This course deals with the development of new products. It focuses on the set of decisions that need to be made in the development of new products and tools useful for making these decisions. This course will also introduce the student to a systematic treatment of marketing on a global scale. In addition to examining the problems of performing various market functions in other countries, heavy emphasis will be given to analyzing and understanding the different cultures in which a firm's products might be marketed.
Academic Career: Graduate
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis
Course Requirements: (PREQ: BMKT 2411 or CREQ: BMKT 2409); PROG: Katz Graduate School of Business

Click here for class schedule information.

Add to Portfolio.

Close Window