BMKT 2509 - MARKETING PLANNING & STRATEGY

Minimum Credits: 2
Maximum Credits: 2
Designed to create an understanding of marketing problems and perspectives and the contexts in which they arise. The ability to structure and analyze marketing problems is reviewed.
Academic Career: Graduate
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis
Course Requirements: (PREQ: BMKT 2411 or CREQ: BMKT 2409); PROG: Joseph M. Katz Grad Sch Bus

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