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BMKT 2306 - MARKETING MANAGEMENTMinimum Credits: 3 Maximum Credits: 3 Topics include the role of marketing in a developed society, consumer behavior, competitive behavior, social and technological change, demand analysis and measurement, marketing research and model building, and marketing planning, strategy, and control. Academic Career: Graduate Course Component: Lecture Grade Component: Grad LG/SU3 Basis Course Requirements: Katz Grad School of Business students only.
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