BMKT 2035 - CONSMR BEHAV THEORY & PRACTICE

Minimum Credits: 3
Maximum Credits: 3
A variety of social and psychological theories and concepts related to consumer behavior as well as their practical application to the field of marketing are examined and discussed. Students have the opportunity to further apply what they learn through case presentations.
Academic Career: Graduate
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis
Course Requirements: Katz Grad School of Business students only.

Click here for class schedule information.

Add to Portfolio.

Close Window