ENGCMP 1104 - CORPORATE STORYTELLING

Minimum Credits: 3
Maximum Credits: 3
Corporate writers play key roles in defining and developing the communications landscape for organizations and their audiences. But what exactly is corporate writing? How do we, as writers, ensure we are effectively advancing the goals of our companies and clients? In this course, students will explore the conventions of content marketing, search engine optimization, writing for the web, and the other forms of business writing in order to craft inventive and accessible messages. We will also examine corporate storytelling as a tool used to construct and maintain strong company personas. Assignments will incorporate written, visual, and oral components as students launch their own companies to simulate real world projects and dynamics. This course will help you strengthen and flex your creative communication skills to engage and influence readers in a variety of channels within the corporate setting.
Academic Career: Undergraduate
Course Component: Seminar
Grade Component: LG/SNC Elective Basis
Course Requirements: PREQ: ENG 0102 or ENGCMP (0002 or 0006 or 0020 or 0200 or 0203 or 0205 or 0207 or 0208 or 0210 or 0212) or ENGFLM 0210 or FP (0003 or 0006) or (ENGR 0012 or 0712 or 0715 or 0718)
Course Attributes: Writing Requirement Course

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