PERSAUSIVE WRITING IN ADVERTISING   [Archived Catalog]
2020-2021 Undergraduate Catalog
   

ENGCMP 0515 - PERSAUSIVE WRITING IN ADVERTISING


Minimum Credits: 3
Maximum Credits: 3
In this course, students will analyze and create the kinds of persuasive writing used in the fields of fundraising and advertising. Both types of writing attempt to influence the decisions people make about the money they spend, the attitudes they have, and the issues that shape our society.
Academic Career: Undergraduate
Course Component: Seminar
Grade Component: LG/SNC Elective Basis
Course Requirements: PREQ: ENG 0102 or ENGCMP (0002 or 0006 or 0020 or 0200 or 0203 or 0205 or 0207 or 0208 or 0210 or 0212) or ENGFLM 0210 or FP (0003 or 0006) or (ENGR 0012 or 0712 or 0715 or 0716 or 0718)
Course Attributes: Writing Requirement Course


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