BMKT 2032 - APPLIED BEHAVIORAL ECONOMICS

Minimum Credits: 3
Maximum Credits: 3
This course will introduce students to the theory and application of "behavioral economics," a sub-domain that has gained considerable practical popularity across a range of fields, including marketing, finance, accounting, human resources and public policy. Popularized by books such as "Predictably Irrational" by Dan Ariely and "Nudge" by Cass Sunstein and Richard Thaler, Behavioral Economics focuses on the ways that humans' natural psychological tendencies can be used or overcome in ways that lead to desirable outcomes. Importantly, behavioral economics acknowledges that humans generally do not conform to the assumptions that underlie classical economics and that the ways in which we fail to be rational, self-interested, perfect information processors can be used to our benefit, rather than to our detriment.
Academic Career: Graduate
Course Component: Lecture
Grade Component: Grad LG/SNC Basis

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