BMKT 2569 - BRAND MANAGEMENT

Minimum Credits: 2
Maximum Credits: 2
This course explores the role played by brands in influencing consumers' choices, and investigates how to move effectively manage such brands. The course uses a variety of tools including lectures, cases, simulations, in-class exercises, hands-on, industry visitors and individual pro jects.
Academic Career: Graduate
Course Component: Lecture
Grade Component: Grad LG/SNC Basis
Course Requirements: PREQ: BMKT 2411 or BMKT 2409; PROG: Katz Graduate School of Business

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