BMKT 2513 - CONSUMER BEHAVIOR 1

Minimum Credits: 2
Maximum Credits: 2
Examines a wide variety of social science concepts as they relate to the behavior of consumers. Although consumer research methodology is not a main focus, students will be expected to become familiar with the more common research techniques used to study consumers.
Academic Career: Graduate
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis
Course Requirements: CREQ: BMKT 2411 or BMKT 2409; PROG: Joseph M. Katz Grad Sch Bus

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