BMKT 2411 - MARKETING MANAGEMENT

Minimum Credits: 3
Maximum Credits: 3
This course introduces students to the basic concepts of marketing. Besides the traditional topics of developing marketing strategies and implementing them with proper choice of pricing, packaging, advertising, selling, distribution etc., The course now emphasizes the role of marketing in an organization.
Academic Career: Graduate
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis
Course Requirements: Katz Grad School of Business students only.

Click here for class schedule information.

Add to Portfolio.

Close Window